Tuesday 17th - Wednesday 18th May 2022
WEEK 12 -
TO DO: FINISH THE GAME TRAILER
PURPOSE FOR TRAILER
The purpose for our trailer is to further promote our new game Getaway! We have reached that stage where we are beginning to post our marketing material on all social platforms, and the trailer will help to further demonstrate what the experience is about and how people use it. It'll tease people into Getaway, which will hopefully spark interest and gain a wider audience!
WHAT WILL I BE DOING?
As marketing executive, it is my responsibility to create all promotional material. One of which being the Game Trailer! Similar to how I made our process documentary, I will be creating our trailer by gathering clips and editing. For the trailer, I have chosen a different editing software as I feel a different approach is necessary. This software offers a wider range of transition options and other editing tools, which I feel is especially important in achieving our desired tone for the experience. During the end of last week, I began to create the trailer with the foundations already set in stone, but in the next few days I'll be refining and finalising this.
PLAN FOR THE NEXT FEW DAYS - COMPLETION BY: 20th LATEST.
Create plan for the Game Trailer
Gather clips needed
Begin to edit (ClipChamp)
PLAN FOR GAME TRAILER
WHAT TO INCLUDE?
What is Getaway?
What do players do? - Interact with music, traverse illustrated landscape, escapism.
What does Getaway provide people?
"No interruptions, no distractions, just you".
"Coming Soon" - June 16th.
Official Getaway soundtrack throughout.
SOFTWARE USED: ClipChamp
THE FINAL TRAILER
IT'S DONE! I am so happy with the outcome and I am proud it's complete. I love the result, I think it does a great job at setting the tone of the experience as well as showcase BitShort Studio's principles. I kept it quite simple and I feel this was the best option for our trailer, to capture the most important moments but really grab the viewer's attention. The music sounds great amongst the fading text and short gameplay videos, which will spark interest and fascination. Our trailer is an experience in itself!
Alongside our Development Documentary and Gameplay Demo, I have uploaded the Trailer to our new Youtube Channel which can be viewed here:
BITSHORT STUDIO CHANNEL: https://www.youtube.com/channel/UCg0Qr3BJrRZMRzSjdGiycbQ
GETAWAY TRAILER: https://www.youtube.com/watch?v=jmuG-KObsl0
NEXT STEPS FOR THIS WEEK
My next steps for this week are to finish editing the gameplay demonstration video and upload this to Youtube. I am on track to having all marketing material complete before the 20th May, which was my deadline! I am proud of my progress and I am excited to begin promoting our Arcade Events, this will be a great opportunity to finally show off what we have been working on. I'll continue to market our game and event on all social platforms too.
For now, we have eight days left, and I'm ready to make every last day count.